Writing a blog can be tough, but writing an effective blog headline that drives visitors can be tougher. Writing a great and effective blog headline is important because it is the first thing your prospective readers will come across when they see your blog post. This part is responsible for getting your readers to click on your posts and see the rest of your content.
While brainstorming you will be faced with many questions like “How long should my blog headline be? What words should I use? What words should I avoid? Should I optimize it for search, or for social? Or both?”
To help you solve these queries, I have come up with some quick tips on how you can write your blog headlines effectively. To know more, read on.
Here are 9 tips to help you write better headlines for your blog posts.
1. Keep it Sweet and Short
Keep your blog headlines sweet and short. Do not use complex sentences. Sentences that are too long or consists of too much technical jargon or terminologies do not perform well.
It is a good idea to keep the length of your blog headline below Google’s display limit which is 70 characters. This is good for search engine results pages(SERPs) too. Keep your headlines concise and to the point.
2. Make it engaging
Yes, I’m captain obvious. Write your titles in an engaging way and in a way that arouses the interests of the readers. An engaging title should have the ability to build up curiosity which will ultimately help you in getting a better click-through rate.
3. Include keywords
It is always a good idea to include relevant keywords in your blog headline/title. Keyword research is crucial to SEO. Try to find and include relevant keywords in your headlines that people may search for. But be sure to not go crazy with keywords. Search engines are smart and they can recognize keyword stuffing easily.
4. Use Numbers
Using numbers in your headlines are a great way to make your headlines stand out. The human eye is naturally attracted to numbers and list. For instance, instead of writing “Amazing Tips For Writing A Blog”, you can write “11 Amazing Tips For Writing A Blog”.
5. Ask Questions
Asking questions in your blog headlines are a great way to create curiosity among your readers.
6. Pay attention to what you like
We consume a lot of content every day which makes us as much a consumer of content as a creator. Analyze yourself. See what arouses your interest and make you click through an article. What keeps you interested. What kind of headlines do you like? Because you too are a consumer of content anyway.
7. Perform A/B testing
Whenever you are brainstorming ideas for titles and you are faced with two or more strong contenders, set up an A/B test and see which title/headline performs better.
8. Use strong language
Using strong language, especially negative language like “things people hate…” or “10 things to avoid at all costs..” has high chances of performing better.
9. Try to optimize for both search and social
Before anything, you need to optimize your blog titles for your audience. If you can optimize your blog headlines for both search and social that would be great. A key to writing titles that are well optimized for all three is to focus on keywords you know your audience is already searching for and then look into the search volume of those keywords.
Also Read: 10 Do’s and Don’ts of Successful Blogging You Need to Know.
Note: These are just guidelines. There are no hard and fast rules. Just use your creativity and see what works best for your audience.