There are millions of blogs online, and all of them cannot be a successful blog.
Some bloggers make a good start, but then they just give up or it becomes difficult for them to cope with their competitors. Building a successful blog is not easy, but it is surely achievable.
If you wish to stay motivated throughout your blogging journey, then follow these useful blogging tips:
1. Have a responsive blog
More than 50% of all searches begin from a mobile device nowadays. The percentage is going to hike in the coming years.
Hence, a responsive blog design is a must if you want to build a successful blog. It becomes important to optimize your content to be mobile-friendly. You have to make sure that you offer nearly the same user experience to both desktop as well as mobile users. Blog speed also plays a huge part in the responsiveness of the blog.
To build a responsive blog, you must build a blog that loads faster to provide a great experience to your users. Things that might be slowing your blog speed include:
- Image size
- Image format
- Slow server
- Too many plugins
- Coding issues
- Not using browser caching
2. Publish Consistently
Consistency is the key. Maintaining a consistent approach in publishing your blogs is necessary to maintain your readership. Blogs are like the newspapers of modern times. They provide a lot of valuable content and a daily dose of entertainment, fun, news, latest updates, industry news, creative ideas, etc.
Now, suppose I become a regular visitor of your blog, I have read all the previous content and you have been posting no new content. Do you think that I would keep coming back for more even if you are not posting anything? No, right? Same is with your blog visitors. They will stop visiting your blog if you are not posting any new content. Therefore, it becomes very important to be consistent and update your blog regularly.
Most successful blog owners would agree that consistency in publishing content is important. However, there is no official recommendation on an ideal publishing pace. You may choose to publish anywhere around 1 to 3 posts per week.
However, companies that publish more content (16+ blog posts per month) get more traffic (3.5x more).
Creating a successful blog will require you to write and publish frequently and in a regular manner.
Also read: 10 Do’s and Don’ts for Successful Blog You Need To Know
3. Work on Building Influence
If you want to become a blogger to be able to influence people with your ideas, views and opinions, you must have such an approach which caters to the needs of your target audience. Think about them and then think about ways in which you can connect with them.
For a beginning, create the author’s profile for yourself and other bloggers who post on your blog(if any) on your blog. Each author profile should have a picture and detailed information about them.
Other factors that can help you build your influence among your audience include:
- Gaining trust among online users
- Providing accurate and up-to-date information
- Publishing regularly and sticking to your niche
- Extending your influence to the social networks
4. Make Contacts
Making contacts is a great way to help you run a successful blog. These connections will help you to find new collaboration opportunities, new ideas, guest post requests or backlinks. It is important and also a good practice to build connections with fellow bloggers in your niche; however you may expand your network by connecting with more and more people. It will only help you to explore new niches. These connection can prove to be very lucrative if used effectively.
5. Start a Newsletter
Creating a newsletter is probably one of the most powerful tools every blogger can use through his or her mailing list. This is why you must start a newsletter. It can help encourage your blog visitors to subscribe to your mailing list and stay connected with you through emails.
Offering some exclusive materials and insights like an e-book, or a pdf form of your content is a helpful way to encourage more people to sign-up.
Additionally, email marketing can also help you to monetize your blog, especially if you have a great reputation and influence among your subscribers.
6. Engage Through Social Networks
Social networks are one of the finest ways in which you can increase traffic to your blog. Start by sharing your blog posts on the social media accounts you manage, for example tell people about your blog on Instagram and Facebook. Add a little text and an image or video. Doing so will help you catch the attention of the viewers and encourage them to click on the link to read the full article by visiting your blog through your link.
Follow me on Instagram for more such content at digitalmehak.
7. Optimize Your Blog With The Right Plugins
Plugins are an absolute necessity for any successful blog, as they enhance the performance of the blog and adds useful features that are not a part of the basic blogging platform. This is why you should add plugins available for your blogging platform and install those which you find the most useful for your type of blog.
However, adding too many plugins can slow down your blog. Therefore, the ideal solution is to install only those plugins which are actually useful to you. Also, make sure you install new, updated versions of those plugins. Using older versions would be of no use.
8. Consider security Before it’s Too Late
Security is an important aspect of having a successful blog. If you want your content to stay safe and secure, and available to the online users at the right place and the right time, you must consider the safety aspects of your blog. Your blog may get hacked, but there are always some things you can do to increase your blog security and prevent it from getting hacked.
The below mentioned are some ways by which you can protect your blog:
- Secure your login details
- Hide details about the version of CMS you are using
- Back up your website regularly
- Be cautious when installing plugins
- Keep your CMS and all plugins up to date
- Get an SSL certificate for your blog.
9. Do Not Post Without Proofreading
Proofreading is an absolute must for all your content. You want to present high quality content to your readers; hence your content should be free of any typing errors or any kind of grammatical mistakes. Errors leave a negative impression on the reader and it reduces your credibility. It makes the reader feel that you have written the content in haste, just for the sake of completing it and publishing it on time.
After you have written the whole article, take some time to read and re-read the article. Look for any errors and try to correct them. You can proofread your content yourself, or hire someone else to do that for you. You can even use software that helps you detect minor errors and typing mistakes.
Your articles should also be plagiarism free. If you copy someone else’s content, it will only harm your image and your blog page may also be banned for plagiarism.
10. Avoid Cluttering Your Blog
Your first impression matters a lot. This also applies to your web presence. If your blog page has too many elements on it, it will look cluttered and unattractive. You must add a column for featured posts or most popular posts, content in the sidebar, in the footer, etc. You may also add a pop-up window, usually with a call to action.
Limit the design of your page only to the content that is the most relevant to your readers and avoid unnecessary elements.
Also Read: How to read SEO-Friendly blogs?
11. Get to Know Your Readers To Create Better Content
When you are starting out, you are writing content with the hope that your readers will like it and find it interesting. However, as you start getting regular visitors to your blog, you get a chance to know your audience better which will ultimately enable you to create better content.
For using this approach successfully, try using several methods like:
• Ask your readers for their opinions. Do they find it useful? Does it solve any of their problems? Would they like to share it with their friends and family? Asking these questions will help you get to know your audience better and what kind of content they would like to see.
• Start interacting with your readers in the comments section. Ask them whether they liked the content or not, what kind of content would they like to see more, their suggestions and opinions.
• Conduct a survey asking questions. This will help you get to know your readers better. You may send a survey to your blog subscribers via email.
• Analyze the data and detect the articles with the best statistics to analyse what kind of content is performing better.
You write for your audience and for that content to achieve the best performance, you need to tailor your content to be able to appeal to your audience. It is also a good idea to ask your audience to build better relationships with them. Another benefit of doing so is that it can hep you to get fresh content ideas when you feel like you are falling short of ideas to write about.
12. Learn SEO writing
SEO writing is essential for running a successful blog. SEO writing means writing and optimizing content for the purpose of getting visibility and ranking in search engines.
To learn more, read: 11 Best SEO Writing Tips for Beginners
13. Be patient and realistic when setting up goals
Every new blogger wants to build a successful blog. However not everyone makes it.
Not everyone can manage to turn blogging into a profitable career. Building a successful blog takes patience, persistence, consistency and a lot of your time. This is why you have to set realistic goals when starting out. You should not get carried away by seeing other successful bloggers in your niche. They have spent a lot of time and effort. Also, do not get discouraged by a slow start. You can make it happen if you have the willingness to do so.
Before setting up a blogging strategy, think and analyze what your ultimate goals are. Write down what you wish to obtain 3 months from now, 6 months from now or even a year from now. Try to be as realistic in your approach as possible. This should all be a part of your blogging strategy.
Once you achieve your one month or two month goals, use them as a bench mark to analyze your performance for the upcoming months.
Also, keep this in mind that it takes time for a blog to go live. It may be a few days before you get any blog visits. It takes time for search engines to crawl and index new pages, and even more time to reach to page 1 in Google, or any other search engine.
You can implement various promotional strategies or make use of social media to spread the word about your blog and reach more people with your content.
14. Monitor Blog Statistics
Blog statistics will help you get a glimpse into how your readers are interacting with your content. You can get the following information about your audience with the help of blog statistics
- Data about the readers (location, demographics, etc.)
- Data about the visit (session duration, page viewed per visit, etc.)
- How the visitors interact with the content (which pages they click on, which content they share, download, etc.)
All these details will be helpful in determining what kind of content is performing better than the rest, as well as how the readers are consuming the content, how much time they are spending in reading your blog. Generally, longer posts get more visits, or that shorter posts generate more leads. So it is a great idea to keep an eye on the statistics to find out more about your blog’s audience and to use that information to create even better-performing content.
15. Format to Enhance Readability
How the blog appears is just as important as the message you are trying to convey through it. Most readers have the habit of quickly skimming through the text before reading. They do this to assess whether the article is readable and if it is worth their time.
You can achieve this by:
- Optimizing your Headings
- Bold and italicize the text that you want to highlight.
- Add Bullets for better readability.
- Write Short paragraphs. No one is interested to read long articles with no paragraph breaks.
If your content is presented in a reader-friendly way, it will encourage the readers to read more and there are high chances of people reading it. When you organize information in a logical manner, you provide your users an organized message and provide them a better reader experience.
16. Use Catchy Headline
Headlines can help you a lot with getting organic traffic from the search engines. Therefore you must do proper keyword research before deciding the title for your blog.
- Determine the focus keywords you want to use.
- Explore the search engines to avoid using a title that already exists.
- Use online tools to get title ideas and optimize your title.
The main purpose of the title is to draw attention, to encourage people to click on the link and start reading the article. Therefore, think about these goals when choosing a headline for your next blog article.
To know how to Write Better Headlines, Read This: 9 Tips To Write Effective Blog Headlines That Drive Visitors
These were some of the best and proven blogging tips to build a successful blog. If you have any more tips, let me know your best tips in the comments below.